Fairy Lotto – Press Release
- March 2019
Third times a charm for these savvy Queensland business owners.
When you create and promote an App based on lucky numbers and all things magical, it’s a bold step to rebrand your business but in this case, it makes sense to add a bit of fairy fun.
Fairy Lotto is an innovative app created in 2016 by 3 horse-race loving ladies who noticed a gap in the $24 billion a year gambling market in Australia* – there was nothing targeted to women and the way women bet.
Many a Melbourne Cup winner in Australia is picked by women (and Men) using nothing but the attraction to the colour of the jockey’s silks or the relevance of the barrier draw to an Astrology sign.
Designed to make selecting lotto numbers and racehorses based on non-form betting criteria, building the app has presented many challenges to the tech novices but a diligent effort and lots of steep learning curves, the ladies are now on the home straight with Fairy Lotto.
Originally introduced as the Betfairy app, and a short time as Best Fairy Friend, the newly rebranded product is looking better than ever now as Fairy Lotto.
Highlighting the lotto purchase ability of the App is a deliberate move to capture the increasing number of Australians who are keen to purchase their lotto online.
With the support of partners, who also recognise the under representation of Women in the lottery and betting markets, affiliate partners Jumbo Interactive trading as Oz Lotteries, and TAB; the new Fairy Lotto App offers the brands Australian punters are familiar with and trust.
Fairy lotto provides a fun and interactive way for you to select all things lucky in lotto and racing – so download the App free on the Apple and Android app stores – simply set your Fairy with your lucky charms and wave your magic wand – let the Fairy Lotto magic begin.